Kenya Film Commission has entered into an agreement with Multichoice Talent Factory with the aim to establish collaboration framework between the two organizations in support and deepening film development in Kenya and the East Africa region,with the aim of Improving Quality of Film Production in Kenya and spur Job creation.
Speaking during the launch of the agreement which is run under the theme “Role of Film in Economic Recovery” The Cabinet Secretary of ICT, Innovation and Youth Affairs Mr.Joe Mucheru applauded the historic agreement between Kenya Film Commission and Multichoice in development of Film Industry in Kenya and the East Africa region.
“My ministry’s strategic intention is to grow the suitability of the film industry in Kenya through strengthening existing institutional frameworks and increasing the production of films in Kenya through the involvement of all film industry stakeholders” Said Cabinet Secretary Mucheru.He added that “in attempt to expand digital employment the ministry has intensified efforts to identify all categories of jobs such as those in creative and entertainment industry to ensure youth turn their creativity into innovations and further scale to entrepreneurship venture”.
On her part the Permanent Secretary for Culture and Heritage Ms Josephta Mukobe passionately appealed to airing of local and homegrown TV productions. “Moving forward and in line with this MOU between Kenya Film Commission and Multichioce Kenyas can enjoy more of our own TV production” Said PS Mukobe.
Giving a brief of the MOU, Kenya Film Commission CEO Mr.Timothy Owase the main objective of the collaboration between KFC and Multichioce is to develop local content to competitive standards. “Kenyans are truly excited about local content and our assurance therefore is that creativity and innovative ideas are welcome and will always find a place at KFC and the government at large” Said Mr Owase.
The Memorandum of Understanding which was signed by KFC Chief Executive and Multichoice Managing Director Ms. Nancy Matimu.the MOU spells out areas of collaboration to include Marketing and Distribution of Films through Film Markets and Film Competitions. The other aspect of the MOU is undertaking Film Masters Classes,Workshop,Seminars,Boot Camps, Film Short Courses, Development of Content aggregation platforms and creating Screening Culture activations aimed at increased Viewership and Partnership in implementation of Kenya Film Commission programmes.