EAT Reporter14/2/24: Airtel Kenya, the fastest growing telecommunications and mobile money services provider in Kenya has launched its Smarta Bundles offerings. This innovative and groundbreaking offer will provide Airtel customers a ‘Smarta’ way of living, conveniently addressing their communications and mobile money needs under one comprehensive package.

The ‘Smarta Bundle’ packages provide great amounts of resources for SMS, Data, voice calling minutes to any network, and for the first time, enhanced Airtel Money benefits to its subscribers. Under the package, through a first-of-its-kind offer in the market, subscribers of ‘Smarta Bundles’ will also enjoy 100 % ‘Rudishiwa of Transaction Fees’ as airtime for Bank to own Airtel money wallet transactions. Also, they will get reimbursed 100% of their transaction costs as airtime on cash withdrawals at any Airtel Money agents and on making payment to paybills of any network across the country. These benefits are in addition to sending money for free between Airtel to Airtel and paying to any ‘Buy goods’ tills across the country at zero cost. Another innovative feature introduced on the Smarta Bundles is the daily allocation of data with any unused resources rolling over to the following day and compounding until the expiry of the bundle’s validity period, thus, keeping the customers digitally connected all through the month.

The offer ensures Airtel Money customers transacting with all banks in the country do not bear the brunt of the charges on Bank to wallet transactions. Rather, they will enjoy the benefits of airtime from these transaction fees, experiencing added value. This new offer, exclusively available to Smarta Bundles customers is part of Airtel Money’s Rudishiwa campaign series.

In December 2023, Airtel Money launched ‘Rudishiwa Transaction fee’ campaign that reimbursed customers’ withdrawal charges as airtime on withdrawing money at Airtel Money agents. Responding to customers feedback for a similar offer on Paybill payments, in December last year, Airtel launched its ‘Paybill rudishiwa’ campaign. This offer gives back 50% of costs incurred on Paybill transactions to its customers as airtime. Contrastingly, ‘Smarta Bundles’ subscribers will receive 100% reimbursement of Paybill transaction costs as opposed to the current running offer of 50% reimbursement.

Airtel Money MD, Anne Kinuthia-Otieno reaffirmed Airtel Money’s commitment to innovative mobile money solutions, saying, “Every Kenyan is looking to save. With bank to wallet transactions gaining popularity today, the costs associated with them are not to be ignored. At Airtel Money, we are cushioning

Airtel Kenya Managing Director Ashish Malhotra said “We have been on a journey of continued network expansion across the country. With the enhanced, upgraded, and now far-reaching network infrastructure, we are happy to announce the launch of yet another industry first, innovative offer – ‘Smarta Bundles.’ This launch underscores our continued efforts towards offering seamless solutions designed to meet the diverse communication needs of our customers, along with delivering exceptional value and convenience of staying connected throughout the month. ‘Smarta Bundles’ is just another step towards enhancing the digital and financial experiences of our customers.”